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    Josh Cheriyan · Lead Product Designer

    A consumer growth lens on healthcare, data privacy, and computer vision with SaaS-level fidelity

    10+ years of product design, most recently in telehealth, hospital supply chain and health insurance. I design the experiences that allow you to be in control of your health and dollars.

    See the workAbout me
    Recording at 1/50 shutter, f/1.8, ISO 3200, and 3200 Kelvin.

    A looping film of a leaf leaf unfurling, framed like a camera viewfinder.

    Clarium
    Accolade
    PlushCare
    Amazon Web Services
    OneTrust
    Integris Software
    Rivian
    Microsoft Surface
    Milliman
    Sidecar Health
    T3 Custom
    Dell
    Google Cloud
    Microsoft Azure

    Selected work

    Head in the clouds, fingers on the pulse

    From direct ARR impact to an early and active use of AI tooling to delightful experiences that convert well, I can only hope you enjoy my work as much I do.

    Accolade / PlushCare

    Millions in unpaid medical bills recouped with transparency

    You go to an urgent care, sign forms you don't read, see a doctor for 5 minutes, and then get charged $1,000. PlushCare felt a responsibility to be part of the solution: teach patients how insurance works, and build trust along the way.

    Read the case study
    Visit estimateYou pay $25
    Booking review
    • Coverage checked · Aetna PPOIn networkpending
    • Visit type · primary careCoveredpending
    • Copay applies, no deductible$25pending

    Accolade / PlushCare

    Putting the urgent in urgent care

    Median time to book a doctor: 7 minutes 35 seconds. It might not seem long, but in a saturated telehealth market every point of friction is a path off the funnel. Instead of tedious forms and winding paths, this approach converses with the patient and does the filtering, scrolling and finding for them.

    Read the case study
    Plush AI · bookingIntake 00:00

    Accolade / PlushCare

    We're not pill pushers

    We heard about GLP-1s and planted our flag on weight management. We weren't there to push prescriptions. We wanted to stretch an urgent-care model into chronic care: many visits, one relationship. This project focused on a conversion funnel that got people to the care that was right for their bodies, and told them early when it wasn't us.

    Read the case study
    Weight care programWeek 6 of 26

    Weight, side effects and a question for the care team.

    Integris Software (acq. by OneTrust)

    Oh, you didn't want your SSN in someone's Google Doc?

    Your social graph is an exquisite and yet haunting mirror of your tendencies and desires. Some companies harvest that data; others ingest it. Then a hacker hits, and the dark web is gorging on stuff you thought was securely held. Integris helped companies see what personal data they had, where it lived, and what to do about it.

    Read the case study
    Data mapSystems scanned 142
    SystemPersonal dataGoverned by
    • Salesforce
    • Workday
    • Zendesk
    • Snowflake
    • S3 · exports
    • GDPR
    • CCPA
    • HIPAA
    • PCI DSS

    SSN is held in Workday, Snowflake, S3 · exports and governed by CCPA.

    9 ssn fields · 3 systems

    Clarium Health

    An alternative isn't a product in the same category

    Operating rooms waste supplies because nobody can count them in real time, and buyers substitute items with a catalog that was never built to say what's safe. This work used computer vision and LLMs to capture supplies as they're used, and turned messy item data into decisions a buyer or a clinician could defend.

    Read the case study
    OR 4 · supply captureLogged $0.00

    The outcomes

    Clearer care for patients. Real returns for the business.

    4min

    Average time to book in the AI self-service flow our hackathon prototype led to, down from a 7:35 median. Early data.

    Conversational booking

    $4.5M

    Revenue collected on outstanding balances by January 2024, after we told patients the price before care.

    Patient billing

    350K+

    Telehealth patients a year on flows I designed.

    Patient billing

    10%

    YoY ARR growth in the three years I led growth and acquisition design.

    About Josh

    Figures are from shipped work; the case studies show how each was measured.

    How I work

    From research to shipped, with the evidence on the table

    Every project runs the same five beats: find the real problem, explore it in working code, align stakeholders, test with real people, and measure what shipped. New work goes out behind a flag or an A/B test and opens up once the first week holds.

    See how I work

    Find the real problem

    Frequency →Top insight · Cost keeps people away01 Symptoms02 Insurance03 Plan match04 Open slots05 Booked025K50K75K100K107.4KMethod89KAppointment56.5KRegister38.6KPayment12.4KPharmacy−68% at Pharmacy step02 min4 min6 min8 min7:35Form, median5:18Target, −30%4:00Plush AI47% less time to book050100150100Before+50%Screener v1+10%Screener v2+50%, then +10% over controlResearch synthesisFig. 01 · Research & discovery

    Research synthesis: insights cluster into four themes from real studies (Cost keeps people away, Insurance literacy, Eligibility, learned late, Form fatigue); cost is the most frequent and severe.

    Interview kit

    Forty interviews. One playbook.

    Everything I learned in one job search, for product designers preparing for theirs: the round types, the questions, the stories that worked, and three second-place finishes before the offer.

    Jobs applied to
    75
    Hiring processes
    24
    Interviews
    40
    Finalist, 1 of 2
    3×
    Offer, accepted
    1
    Get the interview kit
    Interview timeline · 24 processes1 offer
    Interviews40
    Past round one8
    Final loops5
    Finalist4
    1 of 2
    1 of 2
    1 of 2
    Role filled
    Offer

    Longest loop: P15, 6 interviews over 49 days. The loop that became the offer: 2 rounds, January 28 2025 to January 30 2025.

    Every process in the search
    ProcessSectorSourceInterviewsFirstLastOutcome
    P01Enterprise SaaSReferral1August 05 2024August 05 2024Ended
    P02Logistics techApplied1August 23 2024August 23 2024Ended
    P03Privacy SaaSApplied1September 12 2024September 12 2024Ended
    P04Big techInbound1October 04 2024October 04 2024Ended
    P05Big techInbound2October 08 2024November 21 2024No reply
    P06Enterprise SaaSAgency1October 11 2024October 11 2024Walked away
    P07EdtechInbound1October 14 2024October 14 2024Ended
    P08RetailAgency1October 17 2024October 17 2024Ended
    P09TelecomAgency1October 17 2024October 17 2024Walked away
    P10FintechAgency1October 23 2024October 23 2024Ended
    P11HealthtechApplied1November 07 2024November 07 2024Ended
    P12Edtech · AIAgency1November 08 2024November 08 2024Ended
    P13Geo data SaaSInbound2November 19 2024November 19 2024Ended
    P14FintechInbound4December 09 2024January 03 20251 of 2
    P15HealthtechInbound6December 10 2024January 28 20251 of 2
    P16Big tech (agency)Agency1December 17 2024December 17 2024Walked away
    P17HealthtechInbound3December 18 2024January 15 20251 of 2
    P18Legal techAgency2December 19 2024January 07 2025Role filled
    P19AgencyAgency1January 10 2025January 10 2025Ended
    P20Big tech (contract)Agency2January 17 2025January 24 2025Closed
    P21HealthtechOutreach2January 28 2025January 30 2025Offer
    P22Defense techUnknown2January 28 2025January 31 2025Ended
    P23Big techInbound1January 31 2025January 31 2025Ended
    P24HealthtechAgency1January 31 2025January 31 2025Ended

    Writing

    Notes from the front line of healthcare and AI.

    All writing

    September 08 2026 · Healthcare · 3 min read

    Price before care

    You go to an urgent care, sign forms you don't read, see a doctor for five minutes, and get a $1,000 bill. What redesigning telehealth billing taught me about trust, words, and $4.5M.

    September 23 2026 · Craft · 3 min readI'm redoing my portfolio. Again.
    September 22 2026 · Craft · 2 min readSecond place, three times
    September 18 2026 · Craft · 1 min readDesigning everything twice

    Let’s build something people can trust.

    Accolade / PlushCarePatient billing$4.5MAccolade / PlushCareConversational booking1stAccolade / PlushCareWeight management60%Integris Software (acq. by OneTrust)Data privacyAcquiredClarium HealthHospital supply chain5MedScout (interview exercise)Sales activity tracking4HealthSherpa (interview exercise)Fintech integrations30+Rivian (through Allytics)Vehicle insurance3